By Pam Greenberg
Social Media Overall 1
• 60% of all Americans use social networking sites (such as Facebook, LinkedIn, or Google+ or Twitter)
• 69% of U.S. Internet users use social networking sites (such as Facebook, LinkedIn, or Google+ or Twitter)
Top U.S. Social Networks 2
Political Demographics of U.S. Social Media Users 1
• Republicans: 65% use social networking sites / 12% use Twitter
• Independents: 71% use social networking sites / 18% use Twitter
• Democrats: 71% use social networking sites / 18% use Twitter
Election 2012 Discussion
• Facebook tracked 71.7 million election-related mentions made by users within the U.S., more mentions than the 2012 Super Bowl or the San Francisco Giants’ win in the World Series. 3
• Twitter saw more than 20 million tweets about Election Day in 2012, making the election the most tweeted-about event in U.S. political history (the first tweet was sent in March 2006) 4
Election 2012 Online Viewing 5
• 46% of registered voters who use the Internet watched previously-recorded videos of candidate speeches.
• 39% watch informational videos online that explain a political issue.
• 36% of registered voters who use the Internet watched political ads.
• 20% of registered voters used social media to let others know that they voted.
Number of Legislative Caucuses or Offices Using Social Media 6
Facebook (Caucus): 110
Facebook (Nonpartisan legislature, chamber, or office/agency): 17
Twitter ((Nonpartisan legislature, chamber, or office/agency): 51
1 Social Media and Political Engagement, Pew Internet & American Life Project
2 Social Media Report 2012, Nielsen
3 2012 Election Activity on Facebook, Facebook
4 Twitter Government, Twitter
5 Online Political Videos and Campaign 2012, Pew Internet & American Life Project
6 Legislative Social Media Sites, December 2012, NCSL