Telling your state legislator how you feel about a bill might be more effective than filling out a form.
by Meagan Dorsch
Growing up, my mother used to say, “Just tell me how you feel.” This usually allowed us to explain why we were frustrated, angry, concerned or excited. She might have been onto something.
A recent story in the Florida Current shows that lawmakers and staff respond more to personal stories about how a law will affect constituents, rather than form letters or blanket emails.
Kevin Cate, a governmental public relations and campaign adviser in Florida, surveyed 52 House and Senate aides at the Florida Legislature and asked what “influences their bosses the most.” Cate noted face-to-face visits were cited by more than 99 percent of the staffers, followed by personal letters and personalized emails. It is also interesting to note that phone calls and visits by interest groups both ranked higher in Cate’s study than “visits by lobbyists.”
Four out of five staffers indicated that a personal story about how a bill would affect constituents was the most effective, followed by stories regarding the effect of legislation on a legislator's district.
NCSL has found more than 575 state legislators on Twitter, and Cate noted the power of social and new media. About two-thirds of the legislative staff surveyed in Florida noted that “comments on social media sites” were important, and that lawmakers used Facebook to gauge the public’s opinion online. They also use these sites to gather information. More than half of Florida's legislative staff rated Facebook and Twitter as either "effective" or "very effective."
Cate makes an important note in his study: The message you send is more important than the medium. But does this apply only to Florida's Legislature? The poll below contains some of the top advocacy strategies from Cate's study. Let us know what works best in your state.